TikTok is introducing a new feature that enables them to lessen the volume of AI-created content appearing in their feeds. This step comes as the company disclosed that it now features over 1 thousand million AI-generated clips.
Trial and Implementation
This change is being tested over the following weeks before a global release. This development coincides with a surge in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising channels on a popular video site only show clips produced artificially. A large amount of this material is classified as “AI slop”, a term for poor-quality, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that many people like content produced via AI tools, including digital art to science explainers, and we intend to provide users the ability to see more or less of that, depending on their own choices,” commented a platform representative.
AI on the Platform
The service announced that there are now over a billion videos on its app identified as AI-generated. In total, more than 100 mn media items are added to the service each day, making AI content a relatively small portion of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the volume of AI-generated videos they watch by accessing the content preference option in the app and choosing the AI content topic. Further subjects that are already be adjusted under the tool cover news, style, cosmetics, and choreography.
AI Disclosure Rules
The platform’s rules require creators to label convincing AI-made content, and it bans harmful deepfakes of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be removed under its user guidelines.
Additionally, the platform will now apply an artificially created label to content made using its own AI tools, or detected by an cross-platform project for identifying content made by AI. This action is aimed to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is also introducing a $2 million awareness program for experts and groups to develop learning resources about ethical AI use. This project will assist non-profit groups dedicated to educating computer science.
Content Safety Approach
TikTok has defended its content review process, amid debate over intentions to cut jobs for a large number of content moderators in Britain. TikTok is set to eliminate hundreds of positions in its trust and safety division in London, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A company official stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most harmful content ahead of it is viewed by people. The company announced a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is making a difference process content quickly.”
